George Lois at MoMA

Squired the lovely Pamela around town yesterday as her visit to NY winds down, and we went to the Museum of Modern Art where we caught the George Lois show. Lois is one of the most renowned art directors in the history of graphic design, known best for his iconic covers at Esquire in the 60s. Given complete creative freedom, his covers turned Esquire from near failure to one of the most popular magazines of its time.
Lois also did the "I Want My MTV!!" ad campaign as well as created a new marketing category (gourmet frozen foods) with Lean Cuisine. Taschen is putting out one of their amazing books in the fall which will be a collection of his covers. Show at MoMA is up til May 09.